Ticket Tailor for album launches
Launch shows sell on loyalty — fans who pre-saved the record will notice a £1.79 fee on a £12 ticket.
The numbers for this event type
At a typical £12 album launches ticket, Ticket Tailor's rate of 60p + VAT per ticket PAYG (credits from 22p + VAT) works out to £0.72 per ticket (6.0% of face value). Across 150 tickets that's £108.00 in booking fees — money that either your fans pay on top or you give up from the door.
For album launches, weigh the platform's genuine discovery against its fee — if your crowd comes from your own channels, the percentage buys software, not audience.
| Ticket price | Fee per ticket | Effective rate | Fan total (pass-on) |
|---|---|---|---|
| £5 | £0.72 | 14.4% | £5.72 |
| £10 | £0.72 | 7.2% | £10.72 |
| £15 | £0.72 | 4.8% | £15.72 |
| £25 | £0.72 | 2.9% | £25.72 |
| £50 | £0.72 | 1.4% | £50.72 |
| £100 | £0.72 | 0.7% | £100.72 |
Compared at album launches prices
The market computed on 150 × £12 — a realistic album launches scenario.
Figures computed from each platform's stated rate (2026-07-26 data review). Where a rate excludes VAT it is shown grossed-up at 20%. Card processing paid to Stripe/PayPal applies similarly on most platforms and is excluded. Quote-only platforms can't be computed — their rates are negotiated.
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Questions people ask
Is Ticket Tailor good for album launches?
Organisers with their own audience who want predictable flat fees. For album launches, weigh the platform's genuine discovery against its fee — if your crowd comes from your own channels, the percentage buys software, not audience.
What does Ticket Tailor cost for album launches?
At a typical £12 album launches ticket, Ticket Tailor's rate of 60p + VAT per ticket PAYG (credits from 22p + VAT) works out to £0.72 per ticket (6.0% of face value). Across 150 tickets that's £108.00 in booking fees — money that either your fans pay on top or you give up from the door.
What's the cheapest way to ticket album launches?
On published 2026 rates: Tickts at £0, then Ticket Tailor at 60p + VAT per ticket (credits from 22p). Whether Ticket Tailor justifies its rate depends on how much of your audience it genuinely brings.
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See what £0 booking fees look like
Tickts charges fans nothing on top of face value. Organisers keep 100% of the ticket price, paid straight to their own Stripe account.
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