DICE vs Eventbrite —
Fee Comparison 2026
One absorbs fees into the price, the other adds them on top. Here's how DICE and Eventbrite really compare.
Side-by-Side Fee Comparison
DICE and Eventbrite handle fees in fundamentally different ways. DICE absorbs its ~10% cut from the organiser's revenue, so fans see a clean all-in price. Eventbrite adds 6.95% + 59p on top as a visible booking fee that the fan pays (or the organiser absorbs). Here's what that looks like at common UK ticket prices.
| Ticket Price | DICE Take (~10%) | You Receive (DICE) | Eventbrite Fee | Fan Pays (Eventbrite) | Tickts Fee |
|---|---|---|---|---|---|
| £10 | £1.00 | £9.00 | £1.29 | £11.29 | £0 |
| £25 | £2.50 | £22.50 | £2.33 | £27.33 | £0 |
| £50 | £5.00 | £45.00 | £4.07 | £54.07 | £0 |
| £75 | £7.50 | £67.50 | £5.80 | £80.80 | £0 |
| £100 | £10.00 | £90.00 | £7.54 | £107.54 | £0 |
| Tickts | £0 | £100 | £0 | £100 | £0 |
With DICE, the fan sees a clean price but the organiser receives less. With Eventbrite, the organiser keeps the full face value but the fan pays extra. Either way, money is leaving the transaction — the only question is whose pocket it comes from.
At Scale: 500 Tickets at £25
Selling 500 tickets at £25 each is a common scenario for mid-size UK events. Here's how the numbers stack up across both platforms:
- DICE — The organiser loses ~£1,250 (500 × £2.50). Fans pay £25 each, but you only receive £11,250 of the £12,500 in gross sales.
- Eventbrite — Fans pay £27.33 each, adding £1,165 in total booking fees on top of the face value. You receive the full £12,500 (minus payment processing).
- Tickts — Fans pay £25 each. You receive £12,500. Total fees: £0.
Whether you lose £1,250 in revenue (DICE) or your fans collectively pay £1,165 extra (Eventbrite), both platforms take a significant cut. The money has to come from somewhere.
Feature Comparison
Fees are only part of the picture. DICE and Eventbrite are very different platforms with different strengths. Here's how they compare on the features that matter most to UK event organisers.
| Feature | DICE | Eventbrite |
|---|---|---|
| Pricing Model | ~10% absorbed from organiser | 6.95% + 59p added to fan |
| Fan Data Access | Limited — DICE controls relationship | Full names & emails exportable |
| Mobile Tickets | App-only — no PDF tickets | PDF, Apple Wallet & app |
| Marketplace Discovery | Curated app-based recommendations | Large web marketplace, strong SEO |
| Customisation | Minimal — DICE-branded experience | Custom event pages & branding |
| Anti-Tout Technology | Strong — no screenshots, in-app only | Basic — transferable tickets |
| Payout Speed | ~14 days post-event | ~5 business days post-event |
| Best For | Indie music, clubs, curated events | Conferences, workshops, general events |
When to Choose DICE
DICE is the stronger choice if you're running indie music events, club nights, or curated cultural experiences where the anti-tout technology and clean pricing matter. DICE's app-only approach means fans cannot screenshot or transfer tickets, which virtually eliminates secondary market resale. The curated marketplace also helps smaller artists reach new audiences through algorithmic recommendations.
The trade-off is significant, though. You give up control over your fan data, your branding, and your ticket delivery method. DICE owns the customer relationship, and you receive roughly 90% of the listed ticket price. If building your own audience database is important to your long-term strategy, DICE makes that harder.
When to Choose Eventbrite
Eventbrite is better suited to conferences, workshops, food & drink events, and multi-format event businesses that need flexibility. You get full access to attendee data, customisable event pages, reserved seating options, recurring event management, and a deep integration ecosystem with tools like Mailchimp, Zapier, and Salesforce.
Eventbrite's web-based marketplace also has strong Google visibility, meaning your events can be discovered through organic search — not just through the platform's own app. The downside is the visible booking fee that fans see at checkout, which can put some buyers off, especially for lower-priced events.
The Verdict
DICE and Eventbrite both take between 7% and 10% of the transaction value — they just take it from different sides. DICE absorbs it from the organiser; Eventbrite passes it to the fan. Neither approach is free.
If you want to keep 100% of your ticket revenue and give fans a clean price with no booking fees, Tickts charges £0. No percentage, no per-ticket fee, no hidden costs. The price you set is the price your fans pay, and you keep every penny.
DICE vs Eventbrite FAQ
Neither is significantly cheaper. DICE absorbs roughly 10% from the organiser's revenue, while Eventbrite charges fans 6.95% + 59p per ticket. On a £25 ticket, DICE costs the organiser about £2.50 and Eventbrite costs the fan £2.33. Both platforms take a similar slice — just from different sides. Tickts charges £0 fees to both parties.
Eventbrite gives organisers access to attendee names and email addresses, which you can export and use for marketing. DICE is more restrictive — they control the fan relationship and limit the data you can access directly. If owning your audience data matters, Eventbrite or a platform like Tickts (which gives you full buyer data) is a better choice.
DICE was built specifically for music events and has a strong reputation in the indie and electronic scene. Their anti-tout technology and curated marketplace make them popular with artists and promoters. Eventbrite handles music events too but is more of a generalist platform. For pure music focus, DICE has the edge — but you sacrifice fan data and branding control.
It depends on your agreement with DICE. Some DICE partnerships are exclusive, meaning you cannot sell the same event on other platforms simultaneously. Eventbrite has no exclusivity requirements — you can list on Eventbrite alongside any other platform. Always check your DICE contract terms before cross-listing.
Both platforms offer event discovery, but in different ways. DICE has a curated app-based marketplace popular with music fans — events are recommended algorithmically based on listening habits and location. Eventbrite has a larger web-based marketplace that ranks well in Google search results. DICE is stronger for music discovery; Eventbrite is stronger for general event search.
No. DICE absorbs all fees into the ticket price, so fans see a single all-in price with no separate booking fee line. The organiser receives roughly 90% of the listed price. Eventbrite shows fees separately by default, though organisers can choose to absorb them into the ticket price instead.
Eventbrite typically pays out within 5 business days after the event. DICE payout timelines vary depending on your agreement but are generally within 14 days post-event. Neither offers instant payouts. Tickts uses direct Stripe payments, so funds reach your account within 2-3 business days of each sale — no waiting until after the event.
Yes. Tickts is a UK-based ticketing platform that charges zero booking fees — no percentage, no per-ticket charge, nothing. The price you set is the price fans pay. It's free to use and suited to events of all sizes. See our full free ticketing platforms guide for more options.
Switch to Tickts — 0% fees
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