Ticketing for
Corporate Events

Corporate events demand a level of professionalism that consumer-facing ticketing platforms often lack. When delegates are paying £50-500 for a conference, seminar, or awards dinner, the registration experience sets expectations for the entire event. A clunky checkout page or unexpected booking fees undermines your brand before anyone walks through the door.

The complexity of corporate ticketing goes beyond simple entry. You need to collect company names, job titles, dietary requirements, and accessibility needs. Many delegates require VAT invoices for expense claims. Group bookings from a single company need to be handled smoothly, with the booker potentially paying for 10 colleagues in one transaction.

Multi-track events add another dimension. If your conference has breakout sessions, workshops, or networking dinners, attendees may need to select which elements they are attending at the point of registration. Your platform needs to manage these choices and capacity limits in real time.

Payment processes in the corporate world are often slow. Purchase orders, invoice approvals, and finance department sign-offs can take weeks. Your ticketing platform needs to accommodate this reality, potentially offering invoice payment alongside immediate card payment.

For corporate events, the key platform features to look for are:

• Registration forms to manage your event professionally
• Invoicing for a smooth attendee experience
• Delegate badges to protect your margins
• Multi-track sessions for convenience

Eventbrite is a common choice but charges 6.95% + £0.59 per ticket. On a £150 ticket, that is £11.02 in fees. Ticketco offers different pricing but still adds up at scale.

tickts charges zero platform fees, zero booking fees, and zero commission. The only cost is Stripe's card processing at 1.5% + 20p per transaction, which on a £150 ticket is just £2.45. That is £8.57 saved per ticket, which adds up significantly over multiple events.

Payments go directly to your Stripe account and land in your bank within 2-3 business days of each sale. No waiting until after the event to access your money.

See the full platform comparison or model your exact costs with the fee calculator.

Corporate event pricing needs to balance perceived value with budget holder expectations. Here are the key strategies:

Tiered delegate pricing: Offer early bird (30% off), standard, and late booking (10% premium) rates. Corporate buyers often need budget approval, so give them 3-4 months of early bird availability to accommodate internal processes.

Group rates for corporate tables: Offer 10-15% off for bookings of 5+ delegates from the same organisation. Many companies send teams, and a group discount makes the business case easier for the budget holder to approve.

Speaker and sponsor packages: These are distinct from delegate tickets. Sponsorship packages that include delegate passes, branding, and speaking slots should be priced as premium offerings and sold through direct negotiation rather than the ticketing platform.

Day passes: For multi-day events, offer single-day passes at 60-70% of the full event price. This gives flexibility to delegates who cannot commit to the full event while making the full pass feel like better value.

Include VAT in the listed price. Corporate buyers expect to see VAT-inclusive prices (with the VAT amount shown separately on the invoice). Listing ex-VAT prices and adding 20% at checkout creates an unpleasant surprise, even for business buyers who know VAT applies.

For a typical corporate event event with 200 delegates at £150 per ticket (total revenue: £30,000), here is what each platform costs:

• Eventbrite: £2,203 in fees (6.95% + £0.59 per ticket)
• WeGotTickets: £3,000 in fees (10% flat)
• tickts: £490 in Stripe processing only (zero platform fees)

The saving with tickts versus Eventbrite is £1,713. That is money that stays in your pocket (or your cause, or your business) instead of going to a ticketing platform.

For organisers who run multiple corporate events per year, these savings compound. Four events per year at the same scale saves £6,852 annually versus Eventbrite. That is real money that can be reinvested in better events.

Payout timing also matters. With tickts, your ticket revenue reaches your bank account within 2-3 days of each sale via Stripe. With platforms that hold funds until after the event, you are financing all your costs upfront and waiting weeks or months for reimbursement. For corporate events with significant upfront costs, this cash flow difference is significant.

Make the business case obvious. Corporate delegates often need to justify the expense to a manager or finance team. Include a clear value proposition on your ticket page: expected ROI, learning outcomes, networking opportunities, and testimonials from previous attendees. An "Ask your boss" email template removes friction from the approval process.

Leverage speakers as promotional partners. Every speaker has their own network. Ask speakers to share the event with their followers, mailing lists, and LinkedIn connections. Provide them with branded assets and a direct ticket link. A speaker with 5,000 LinkedIn connections is a marketing channel you are not paying for.

Use LinkedIn for promotion. LinkedIn is the primary channel for corporate event marketing. Sponsored posts targeted by job title, industry, and location can reach precisely the right audience. Organic posts from the event organisers and speakers also perform well on LinkedIn.

Offer a live-stream or recording option. Not every interested delegate can attend in person. A virtual ticket at 30-50% of the in-person price captures additional revenue from people who would otherwise not buy at all. It also creates content that can be used for marketing future events.

Follow up with delegate data. After the event, use your attendee list for post-event marketing. Share presentations, key takeaways, and early bird offers for the next event. Your delegate list is your most valuable asset for building a recurring corporate event. Find premium venue options on UK Venue Guide.

Automate invoicing. Corporate delegates need VAT invoices. If your platform generates these automatically, you save hours of admin. If it does not, prepare a template and batch-process invoices weekly during the sales period.