Switching Ticketing
Platforms

The right time to switch is between events, never during one. Switching mid-campaign splits your sales data, confuses buyers, and creates operational headaches.

Common triggers for switching include excessive fees eating into your margins, poor payout terms affecting your cash flow, restricted access to attendee data, lack of features you need (reserved seating, promo codes, scanner app), or poor customer support when you needed it most.

If any of these apply, start evaluating alternatives now and plan your switch for the next event. For a side-by-side comparison of UK platforms, see our platform selection guide.

Before you leave your current platform, export everything you can. This data is yours and you need it for your new platform and your marketing.

Attendee lists: Export full attendee data including names, email addresses, ticket types, and purchase dates. This is essential for your email marketing. If your platform restricts data export, request it in writing. Under UK GDPR, your attendees have a right to data portability, and as the data controller, you have a right to access the data you collected.

Sales reports: Download complete sales data for all past events. Revenue by event, ticket type breakdowns, promo code usage, and refund history. This data helps you plan future pricing and marketing.

Event content: Save your event descriptions, images, and any content you created on the platform. You will need to recreate your event listings on the new platform.

Historical analytics: Download any available analytics: traffic sources, conversion rates, referral data. This informs your marketing strategy on the new platform.

Give yourself at least a week to set up and test your new platform before putting an event on sale.

Account and payment setup: Create your account, connect your payment processing (Stripe, for example), and verify that payouts work. On tickts, this takes under five minutes. On platforms that hold funds, you may need to complete identity verification.

Create a test event: Build a test event and walk through the entire buyer journey. Check the event listing page, ticket selection, checkout flow, confirmation email, and scanner app. Buy a test ticket yourself.

Import your branding: Upload your logo, set your brand colours, and ensure your event pages look consistent with your existing marketing. First impressions matter when existing fans land on a new platform.

Set up promo codes: If you use promo codes, check that the new platform supports the same types (percentage off, fixed amount, early access). Set up your standard codes before going live.

Your audience does not care which platform you use, but they need to know where to buy tickets.

Email announcement: Send an email to your mailing list when your first event on the new platform goes live. Keep it simple: “Our new event is live. Buy tickets here: [link].” Do not over-explain the platform switch unless it benefits the fan (e.g. “We have moved to a zero-fee platform, so you pay no booking fees”).

Update your links: Update your website, Instagram bio, Facebook page, and any other profiles with the new event link. Old links to your previous platform will go nowhere, so update them all.

Social media: When promoting your next event, the link will naturally point to the new platform. No special announcement is needed on social media unless the switch benefits fans.

If your new platform eliminates booking fees, lead with that benefit. “No more booking fees” is a genuine selling point that fans care about.

Your first event on the new platform is a learning experience. Pay attention to the details.

Monitor the checkout flow: Watch your conversion rate. If significantly fewer people are completing purchases compared to your old platform, the checkout experience may need adjusting. Ask a friend to buy a ticket and give honest feedback.

Test the scanner app: Before event day, test the scanner app thoroughly. Scan test tickets in different lighting conditions. Brief your door staff on the new app. See our door entry guide for best practices.

Compare performance: After the event, compare ticket sales, conversion rates, and revenue against your last event on the old platform. Account for differences in event size and marketing spend when comparing.

Gather feedback: Ask a few regular attendees about the new buying experience. Their perspective as repeat customers is valuable. If they found the switch seamless, you are on the right track.

For a full post-event analysis approach, see our guide to running a successful event.